SimplePractice
Lead Visual Designer
January 2017 – Present
SimplePractice is empathetic, professional, and secure. Every employee cares deeply about making customer's lives better—after all, these are the people who are taking care of the world's mental health. Being a therapist is more than a career... it's often a calling.
The brand is calming and airy. The logo depicts a butterfly, representing the transformative nature of the therapeutic process, and I developed various patterns inspired by butterfly wings.